Chi-chi Tofu

February 27, 2008 at 4:08 pm Leave a comment


Who knew? Sakura-ya, the tiny Japanese market on Austin-by-Ascan, carries the Cadillac of tofu, a product called Kaze ni Fukarete Tofu-ya Johnny, which translates as “Johnny the tofu maker blown by the wind.”

You can read all about it, including its intriguing name and why it costs $4.99 for 8.5 ounces, on Gothamist’s At the Ethnic Market post today. Have I told you lately how much I love the Gothamist, all the more so because they give our ethnic markets the time of day they so deserve?

And Sakura-ya…well, even though there isn’t a label in the entire store that I can read, let alone understand, I love the place for its mystery factor. Last week I bought something off-white and gelatinous there that tasted good but I’ll be damned if I know what it is. And in response to my question about how a store like this can thrive in a neighborhood like Forest Hills, which doesn’t seem to have a huge Japanese community, the owner told me that there are indeed many Japanese families in the area, and that Sakura-ya also attracts people from all over Queens—an ethnic market and a niche market all in one.


Entry filed under: food, Forest Hills, Queens, resource.

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